It happened in Monterey…
It was June 16, 17 & 18, 1967. The Monterey International Pop Festival takes place at the Monterey County Fairgrounds. A historic 3-day celebration of up and coming artists, relative unknowns and many future legends of the burgeoning rock scene unfolds. Rock and Roll is changed forever.
Serving as a key event leading up to the Summer of Love, the Monterey International Pop Festival not only jumpstarted the music-driven culture of the 60s and 70s, but continues to shape today’s global concert industry and festival landscape.
Exactly 50 years later to the day – June 16, 17 & 18, 2017 – the original Monterey Pop will be commemorated with a new event, Monterey International Pop Festival – Celebrates 50 Years. Held at the very same place where the legendary festival transpired, the 2017 celebration features performances by Jack Johnson, Phil Lesh & The Terrapin Family Band, Leon Bridges, Norah Jones, The Head and The Heart, Father John Misty, Regina Spektor, Gary Clark Jr., Jim James and many more. The goal of this celebration is to memorialize Monterey Pop’s importance, legacy and lasting impact on contemporary culture with live music performances, unique experiential activations, historic memorabilia and art installations.
Lou Adler, one of the original Monterey International Pop founders who co-produced the 1967 festival, is involved once again. Lou said, “The Monterey International Pop Festival cannot be duplicated but can be celebrated and will be, by the performers and the attendees at the 50th Anniversary festival.”
Another Planet Entertainment and Goldenvoice in association with the Monterey International Pop Festival Foundation invite you to join us, 50 years later.
Photo credit: Tom O’Neal